top of page
The Mayfair Chippy x Jam Industries_White T-Shirt (3).JPG

NATIONAL FISH & CHIP DAY

TMC X JAM INDUSTRIES

Britain's greatest dish has finally got the fashion collab it deserves. We've joined forces with British clothing brand Jam Industries to drop a limited edition capsule collection in honour of National Fish and Chip Day. Two t-shirts and a cap soaked in seaside nostalgia and nautical charm, hitting shelves on Friday 5th June.

On paper, a fish and chip restaurant and a clothing brand might seem like an unlikely pair. But dig a little deeper and it just clicks. We do things properly - responsibly sourced, seasonal seafood, cooked with real care. Jam Industries, born in 2013 and now with ten stores across London and the South West, has spent over a decade perfecting the art of coastal-meets-city style. Two brands, two worlds, one very good idea.

The tees land on Friday 5th June at our Knightsbridge and Mayfair restaurants and Jam Industries on King's Road, priced at £39 each. The cap is exclusive to us, priced at £25, so you'll need to come in to get your hands on one. With numbers strictly limited across the whole collection, this is very much a first-come, first-served situation.

Want to win the whole lot? Pre-book a table with us on 5th June, quote "National Fish & Chip Day" when you book, and you're automatically in the draw to take home the full TMC × Jam bundle. Dinner and a wardrobe upgrade. Not bad for a Friday!

The Mayfair Chippy_Mayfair Classic (6).JPG
bottom of page